The power of Nothing – Private Banking 2019.

Aqquire new PB-leads. Target group: 70% men, interest in savings and investments, in between 50-70 yrs. Likely PB-customers at other banks. We chose to focus on the the benefits of something completely obvious but also unexpected. When you pay nothing in hidden, set or variable fees your capital is affected in ways you can’t imagine. But we’ll help you do the math.

Campaign period.

  • 2019.11.11 -

Markets.

  • Nordic.

Channels.

  • Programmatic, Affiliate, Print ads, Mail, SoMe, On site banners.