Nordnet IPO.

The 5^th of November 2020, we announced Nordnet’s intention to list its shares on Nasdaq Stockholm and together with the PR work, this campaign took an important role informing both existing customers and non-customers of the offer. The purpose and goal of the campaign was to create awareness around the listing among existing customers, acquire new customers and create awareness about the Nordnet brand. The aim was that it shouldn’t go unremarked in our owned channels and therefore we needed to create a buzz around Nordnet in social media.

The campaign was divided into two different phases where the first one focused on owned channels and the second one on paid channels. In the first one the main objective was to inform that Nordnet is exclusive retail selling agent and you therefore need to be a Nordnet customer to take part in the IPO – if you aren’t, you can become one for free. The second phase aimed to drive traffic to the IPO campaign and to get the customers to participate in the IPO.