Index funds Finland.

Nordnet launched our own index funds in the middle of 2020. To market the Nordnet index funds this year 2021, we need to update the existing marketing material so that we replace the news splashes with something else. The new concept is still based on the cheap, easy and international touch and focus on one general theme and one US theme.

The idea is to make use of known behaviors and piggyback on already existing behaviors in the previous campaign. The base of the concept is the motto “sharing is caring” and the solution is to provide shareable informative financial content on a beginner’s level. Hopefully our customers will share it with people that are in need of a good, low risk investment option with a low threshold to get started with.