Launching Danish ASK.

The launch of the Danish stock savings account (D-ASK) was a success from the beginning. The initial goal of having ≥15 000 new accounts opened by April 2022 was exceeded after only four (!) days. 

The campaign idea focused on the advantages of having D-ASK at Nordnet rather than explaining the benefits of the account type itself since Nordnet were among the last banks to offer D-ASK. The communication included a special offer on courtage discount for all new accounts as well as underlining that Nordnet was named Broker of the Year 2021.