Level up phase 2.

After six months of run time, it was time to level up and go live with the second phase of the level up brand campaign, same formats and placements but with new units. 

This production included a total of six scenes for both still and moving imagery. Still based on the existing concept “Take your savings to the next level” we added a more emotional messaging stating “Don’t settle for less”. Every scene conveys a sense of ambitiousness. With each person having an element of attitude or attribute that tells a story of not being like everyone else.