NO Campaign targeting Sbanken customers.

In a controversial acquisition DNB bought Sbanken in Norway during 2022. This caused an upset with existing Sbanken customers who had little, or no interest in joining DNB. With the ambition to offer a more attractive alternative to DNB we produced a campaign with short notice. The campaign was complemented with a discount on all fonds the year out.

Campaign period

  • 2022.04.04 – 2022.05.01.

Markets.

  • NO

Channels.

  • Social Media, Affiliate, Digital banners