Always On Q2 2023.

A concept for Always On needs to be flexible, able to live over time and work regardless of format. At the same time, it must be coherent to effectively create recognition and increase preference. To succeed, we combined the emotional drivers of savings with our rational benefits. We wanted to convey how we can contribute to what the customer wants to achieve or is looking for in a relevant and interesting way.

We highlight the goals and dreams behind saving and combine them with our offer. In these driving forces we find both recognition and the realisation that it is not the saving itself that matters, but the opportunity to look ahead. To approach your long-term goals step by step. Big or small. And this is where we come in. Because our products and services increase your chances of success.