Egen pensjonskonto Norway.

Norway introduced a new reform called egen pensjonskonto or “EPK” during February 2021. The reform makes it possible to collect all of your pension in one single place which make this a huge possibility for Nordnet to take a position as the leading digital bank in the pension market as well.

The campaign has a futuristic concept with holograms and robot dogs giving it an eye-catching look and feel. The main message is that you should future proof your pension and take action already today – otherwise someone else will do it for you. The campaign target both existing and new customers, we want the existing customers to keep their pension at Nordnet and attract new customers to move their pension to Nordnet.