Launch campaign – Making savings more fun.

Savings can be pretty amazing if you got access to great tools and services. It can provide dopamine kicks and satisfaction, just like more worldly things, like shopping for example. It just takes a little bit longer to experience it.

This launch campaign of our new advertising concept underlines that savings is more fun with us, on our platform. With the promise “Now It’s just as fun to save as it is to shop” we flirt with the world of retail and different shopping associations we all can relate to. And between the lines it also takes a stand against over consumption, presenting savings as a fun alternative.

Let’s make savings more fun!

The campaign runs in all four markets and is our biggest media investment in several years, including TV, digital display, social media and OOH-formats.