Pension campaign 2019.
In this case we caught two birds with one stone. First, we developed a long-term concept (Invest in your old self) for our pension offering. But we also wanted to shift people’s perspective on pension and make pension more urgent. It is, after all, your future salary.
Campaign period.
- 2019.02.12 - 2019.03.13.
Markets.
- DK, SE, NO.
Channels.
- Mail, SoMe, On site banners, SEM.
