Private Banking launch

In order to clarify and strengthen our Private Banking offering we re-packaged the whole affair.
We created names representing the new segmentation model. We launched a new customer promise and a new look in line with our over-arching concept. (Feels inspiring and exclusive). We were also a vital part of how Private Banking is presented on the CMS and in the app. Together with this we created communication pin-pointing that there’s a new generation Private Banking in town (and in the Nordics). 

Media included SoMe (LinkedIn, X), banners, print etc.