Youth offer

Sweden was recruiting fewer younger customers than the other markets. The mission was therefore to attract a younger target group to reach customers early and secure long-term growth. We aimed to increase our existing customer base aged 18–25 by 10%.

Solution: We offered new customers aged 18–25 SEK 200 to invest in Nordnet One Balanced. Unlike the 2M campaign, this required a customer action: the customer had to deposit at least SEK 100 into their Nordnet account within X days.